The Intersection of Brand and Pricing | Shannon Deep and Kevan Lee (Bonfire)
Jul 09 2024 | 00:37:48
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The Intersection of Brand and Pricing | Shannon Deep and Kevan Lee (Bonfire)
Jul 09 2024 • 00:37:48
Shannon Deep and Kevan Lee, co-founders of Bonfire, join me to share their journey of shaping brand perception and pricing strategies. Discover the de...
Confessions of a Price Guesser: Essential Tips for Entrepreneurs | Paul 'PJ' Jackson (GTM Coach, Mentor & Entrepreneur)
Jun 25 2024 • 00:30:39
Do you know what practical steps entrepreneurs can take to set and communicate the value of their services effectively?
In this episode, I sit down w...
How the 20 year old startup got their groove back | Steve Hamrell (Call Box)
Jun 11 2024 • 00:29:45
Ever wonder what it takes to rework the pricing strategy of a seasoned company in the SaaS automotive space? Steve Hamrell from Callbox joins us to sh...
The Dirty Secret of Dynamic Pricing | James Martin (Rally Corp)
May 28 2024 • 00:33:13
Listen in as James Martin Sr., CEO of RallyCorp and an esteemed RevOps coach, joins me to unravel the complexities of tailoring pricing models to serv...
Why Good Better Best Didn't Work...at First | Katie Wei (Cloudinary)
May 14 2024 • 00:35:51
Today we welcome extraordinary pricing strategist Katie Wei, Director of Pricing Strategy at Cloudinary. Starting from her early days in accounting an...
The Art of the Pivot: Why Freemium Failed | Rob Litterst (HubSpot, Pricing SaaS)
Apr 30 2024 • 00:35:18
Unlock the secrets to skyrocketing your SaaS business with pricing strategies from none other than Rob Litterst, the pricing prodigy with HubSpot root...
When good bundles go bad (and how to fix them) | Cameron Barragan (Blue Star Innovations)
Apr 16 2024 • 00:30:47
Ever wondered how the leaders of the software world conjure up pricing strategies that turn pixels into profits? Cameron Barragan of BlueStar Innovati...
Imagine navigating the complex terrain of pricing strategies with none other than Karan Sood of Rakuten Kobo, a virtuoso of sales operations. We peel ...
How we raised prices without pushback | Rob Merklinger (Influitive)
Mar 19 2024 • 00:25:25
Unlock the potential of customer engagement while avoiding the pitfalls of complex pricing models with Rob Merklinger, the CRO and SVP at Influitive. ...
How to deliver value before your customer buys | Kyle Poyar (OpenView Partners)
Mar 05 2024 • 00:38:42
Today Kyle Poyer, operating partner at OpenView and a former pricing strategist at Simon Kutcher, shares his seasoned perspective on the SaaS pricing ...
